Saturday, August 15, 2015

How to make millions as a novelist like Danielle Steele

Is that your dream? To sell 650 million books, have 2000+ 5–star reviews on Amazon, earn £64 million in British sales alone, write 90 bestsellers ...? 

I can tell you how, but there's a hitch: first you have to be Danielle Steel. Let me share a few clues from her website. Notice the talent, persistence, hard work, enterprise and altruism?

  • bi-lingual, French/English, also speaks Spanish and Italian
  • has worked as teacher,  translator and advertising copywriter 
  • has eight children
  • worked on the streets with the homeless for 11 years after her son died
  • at one time held down three jobs and wrote at night
  • wrote a successful novel at 19, then wrote five books that were never published
  • established two foundations, one to help the mentally ill, and the other to help the homeless 
  • curates a contemporary art show once a year for a gallery in San Francisco.

Naturally, you will need everything that every popular novel needs in abundance: a riveting plot, strong characters, straightforward dialogue, ruthless structure, and an easy-to-read style.

Easy? I tested the first paragraph of her latest novel, The Prodigal Son, for readability. On the Flesch-Kincaid Reading Ease test, the score was 82.3, which means that 82.3% of English-speaking adults can probably read and understand it easily. This is exceptionally easy to read, I assure you.

Finally, when reading The Prodigal Son I noticed one quirk that is not what I'm used to. Steel reiterated certain points of character over and over and over again. In particular, I guess she told me 15 times how everyone in town thought the good twin, Michael the beloved small town doctor, was a saint. OK, I get it. I got it the first time. But let's not dismiss this as bad writing: I dare say this technique helps to make her novels so spectacularly popular. Popular means everybody gets her meaning.

Websites and blogs: more online activity, fewer blogs

The chaos of multiple blogs — blogs blogs slogb gobls blogs
The chaos of multiple blogs slobg gobls blogs 

Time was when every new online initiative, whether personal or professional, required its own domain name and its own website or at least blog. I think I created my first website,, around 1997.

Each new website, and later blog, was to be the topical blog, the dominant blog, the best blog, the top blog. I made business blogs and plain language blogs and poetry blogs, blogs on LinkedIn, Blogger, WordPress, SquareSpace, not to mention home made blogs, and then there was Twitter and Facebook and Instagram and — you get the picture.

Old Lady Laughing turned out to be a precursor of Boot Camp for the Bonus Years which has recently slithered across into Write Into Life, a Wordpress site.

I'm 77 now, still fascinated by happiness, ageism, writing and blogging, but regretting my proliferation into multiple locations. Enough splittiness. Enough muttering into a lonely silence. Come and meet many friendly readers at my new addresses (one is never enough):
Write Into Life — How to stay alive until you die. Writing helps
Poems in the Wild—See the digital poem in its natural habitat